AI Sales Brain Setup
15 mins
It learns your business, offer and customer, and every day keeps learning and growing with you.
QUICK START
Claude Cowork already set up?
- ›Copy the prompt, paste it into any Cowork chat — Claude fetches the skill, and one click on Save skill installs it. Works in Claude Code too: paste it there and it installs itself, no button needed.
- ›Always the latest version, straight from the public GitHub repo — and it tells you when a new one is out.
First time here?
The full setup guide is right below. It only takes a few minutes.
Before you start
If you don't have the Claude desktop app, you'll need it first, so download it here.
(You'll also need Claude Pro, around $20.)
Part 1 · Claude Cowork setup(3 mins)
1
Install Cowork
Get the desktop app (buttons above) and sign in on a paid plan. It has to be the desktop app — the browser version can't run this.
2
Open Cowork and give it a folder
- Open the desktop app and switch to Cowork, the middle of the three modes at the top.
- Click New Task, then Work in a Project, then Choose a folder.
- Make a fresh, empty folder (I call mine Claude Playground).
Claude only ever sees that one folder — your sales brain and everything you make lives there, nothing is sent anywhere, and deleting the folder deletes the lot.
Part 2 · AI Sales Brain setup(5 mins)
1
Install the skill
A skill is a saved set of instructions Claude follows every time. Copy this whole box, paste it into a Cowork chat, and Claude fetches the latest version and installs it for you:
This prompt installs AI Sales Brain, a free sales skill from bingley.ai (published openly on GitHub as bingley-ai/bingley-skills — you can read every file there first).
Claude: follow these steps. If any step fails, stop and tell me plainly what failed and what to do next — never improvise a different install method, never create skill content from your own knowledge, and never use a save_skill tool.
0. Check you can do this here: you need shell access, and ideally the present_files tool. Shell but NO present_files means this is Claude Code (the terminal or the Code tab): that is fine, this skill runs there too — install it by copying the folder from step 3 to ~/.claude/skills/sales-brain-setup/ (keep the folder layout, SKILL.md at its top), skip steps 5 to 7, and close with: "Installed to ~/.claude/skills/sales-brain-setup. It's live from your next message — just describe what you want, or type /sales-brain-setup." If you have NEITHER shell nor present_files (this is claude.ai in a browser, or a phone), stop and tell me — in your own words, covering all of this: this install needs the Claude desktop app on a computer; on the computer, go to bingley.ai and press the copy button there (no need to transfer this text); the desktop app is a free download at claude.com/download; in the app, click Cowork at the top, paste, send. If I'm not near a computer, suggest I email myself the bingley.ai link. If shell commands fail with "workspace unavailable", that is different: tell me to restart the Claude app (update it if offered) and paste this prompt again in a new session.
1. Check this session's list of available skills. If sales-brain-setup is installed as a PLUGIN from the bingley-skills marketplace, stop and tell me: "You already have AI Sales Brain via the plugin, and plugin skills update themselves — nothing to install." If you are not sure whether it's a plugin or a saved skill, continue — updating a saved copy is safe.
2. Download https://github.com/bingley-ai/bingley-skills/archive/refs/heads/main.zip with curl -fL and a 60-second timeout. If the URL arrived mangled (trailing full stop or bracket, smart quotes, a line break), fix it to exactly the form above before retrying once. If it fails with 403 or a timeout, my network is blocking the download: tell me to open that link in my own browser and drag the downloaded zip into this chat, and continue from step 3 with that file.
3. From the zip, extract the folder plugins/sales-brain-setup/skills/sales-brain-setup. Verify SKILL.md and scripts/brain_bridge.py are both present (the folder normally has 9 files, counted recursively). If the check fails, delete everything and repeat step 2 once into a fresh folder. If it fails again, stop and tell me: "The files on GitHub don't match what this prompt expects — this install prompt may be out of date. Get the current one at bingley.ai." Never package a folder that failed this check.
4. If I already have a saved (non-plugin) copy of this skill with extra local files in it (such as LOCAL.md), copy those extra files into the new folder now and tell me you preserved them.
5. Zip that folder's CONTENTS into sales-brain-setup.skill with SKILL.md at the top level of the archive, not inside any subfolder. Verify the archive listing shows SKILL.md at the root.
6. Write the file into your outputs folder using your file tools (your shell's temp directory is not visible to me), then present it to me with present_files. (Claude Code users never reach this step — see step 0.)
7. Close with this, in the language I've been writing to you in (keep the button names in English, that is what the buttons say): "Click the Save skill button on the file above (it says Update skill if you already had it). That is the whole install. Afterwards you'll find it under + > Skills in any chat." Add the preservation note from step 4 if it applies.
Claude may ask you to approve a step along the way — that's you staying in control; approve what you're comfortable with. Nothing installs until you click Save skill.
- Press Copy, then in the Claude desktop app open Cowork, start a New Task, paste, and send. (Computer, not phone. Claude Code works too: paste the same prompt there.)
- Claude fetches the skill and shows you a file with a Save skill button — click it. That's the whole install.
- Check it worked: click + at the bottom of the chat, then Skills. You should see it listed.
Nothing installs until you click that button, and everything the prompt fetches is public code you can read at github.com/bingley-ai/bingley-skills.
Already installed it before? The same paste updates it and keeps any customisations you've made. Prompt didn't work? Download the skill and drag the file into a Cowork chat, then click Save skill.
2
Run it
- Open a New Task in your project folder.
- Click + > Skills > sales-brain-setup, or just type
/sales-brain-setup. - Answer a few quick tap-through questions about your business, offer and customer. Paste your website too and it folds that in.
It keeps learning: the opening questions get it started, then as you work it quietly picks up more about your business, so every skill answers with better context. Nothing is forced, skip anything and refine later.
Before you finish (quick checks)
- ›Claude desktop app installed on a paid plan, Cowork open with one folder selected.
- ›Skill visible under + > Skills.
- ›Answered the opening questions about your business.
- ›Output is your sales brain, saved and ready for every other skill.
New How was this skill built? (Click here) ▾
How was this skill built?
Every skill ships only after planning, research, building, testing and re-testing. Here is the record for the sales brain.
6 stress-test rounds
5 improvements shipped
6 automated checks
PlanningMapped the five core questions, the skip-and-resume flow and the shared profile every other skill reads, before writing the skill.
Research & background checksStudied how the other sales skills consume the profile and the precedence rules, so a later guess never overwrites what you confirmed.
BuildOne onboarding that writes a single shared sales brain, with website enrichment optional and nothing ever forced.
Testing & re-testingRun across real business types, skips, resumes and multi-business cases. Every failure reproduced, fixed, then re-run.
OrganisationVersioned, with a confirmed-vs-inferred gate so your own answers always take precedence.
- ✓Learns your business, offer and customer up front, then keeps learning as you work.
- ✓Every other Bingley skill reads the same brain, so you never re-enter who you are.
- ✓Your confirmed answers always win, nothing a later skill guesses can overwrite them.
Key strengths
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